Clinch your customers with copywriting!

Website and search engine optimisation (SEO) copywriting

What you say. How you say it. What words you choose. It truly matters...

Sharp web design and interactive solutions grab your clients’ eye. Compelling content keeps those eyes on your business. We call this copywriting. Online, your copywriting must appeal to both your customers and search engines. This is known as search engine optimisation (SEO) copywriting.

Design Experts provides a complete copywriting service to our clients. We can write copy for your website, brochure or advertising campaign.

Why content is king.

Activate your customers! Words are your secret weapon in getting customers to take the actions you want. We call this, copywriting.

Copywriting is essentially the written content of your brand or e-marketing collateral. Use the right words in the right way. Match with crisply inspiring design. You’ll have a business development powerhouse.

“Copy is King” when it comes to search engines. As part of our commitment to increasing your ranking in search engines, our copywriters are trained in search engine optimisation (SEO) copywriting. They will cleverly include your ‘keywords’ within your copy to help improve your rankings.

What copywriting can achieve for you

Capture customer attention
Generate new leads
Convert web visitors into customers
Target your message
Sell your company/products
Compellingly express customer benefits

But copywriting is not as easy as it looks. If your content misses the mark, your brand and e-marketing is diluted. In fact, your customers will be switched off and depart in search of a more dynamic and convincing option.

And when your customer is searching online, you enter the world of SEO copywriting. This special form of web writing can be an ace up your sleeve. But it is a challenging technique that requires specialist balancing skills. That’s why it pays to get an expert on the job. And expert copywriters are just what you will find at Design Experts.

Copywriting benefits

Search engine optimisation (SEO) orientated
Let someone else do the hard work – it is often hard to write about yourself,
Competitively priced
Add creative flare
Embed sales messages
Increase your website traffic

Let our SEO copywriting samples below do the talking.

www.fastmoves.com.au
www.graycorp.biz

Non-web copywriting

Design Experts offers a full copywriting service. It is not just your website that needs killer content. This must flow through all your written business collateral. Keep flow and consistency. And always hit the mark with your content. Design Experts copywriting encompasses:

Media release copywriting
e-Newsletter copywriting
Magazine copywriting
Advertisement copywriting
Print newsletter copywriting

Why choose a Design Experts copywriter

At Design Experts, we know that compelling copywriting doesn’t come from simply putting finger to keyboard. We spend time getting to know your business and brand. We get in-depth understanding of your objectives. And your competitors. Then we unleash our expertise to add potency to your e-marketing and brand. We tailor copywriting and SEO tools to fit your business. So your e-marketing talks to customers in your voice. It just speaks more loudly, clearly and convincingly than your competitors!

Your potential customer is on a journey. Their choice of destinations is at their fingertips online. Let Design Experts make your business a customer destination of choice with compelling copywriting.

SEO copywriting

Your customer’s search for service often begins with a search engine. But the internet is a saturated market. Million new sites go live every day. So how will your business get found in the sea of competitors? Search engine optimisation (SEO) copy is your key.

SEO copy appeals to both your customer and search engines. It improves your site rankings while engaging customers. SEO copywriting uses targeted key words in your content. This helps your website rank highly in search engines for your targeted key search terms. But SEO copy is also written for your reader. So it must remain reader-friendly and engaging. One danger is diluting the power of your key messages by saturating content with key search terms. This balancing act is a challenge. One best left to the experts – Design Experts.

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