Online Strategy
If you don't have a website, writing blog posts as a guest on other websites forms an excellent way to attract potential customers to your business. 

If you do have a website, posting keeps you in touch with your target audience. In either case, use the following guidelines to format your writing for better readability.

  • Shorten the text. Your audience cannot spend a leisurely hour perusing your post. Their schedules are as busy as yours. They want to get the information they need quickly and move on. So, limit your blog posts to between 250 to 300 words long. If you must go to 500 words or more, split your writing up into two or more posts and add a link to the other parts in each post.

  • Divide the block. One solid wall of words is not only intimidating to read but difficult to understand. Divide your writing into paragraphs no longer than five or six sentences long. Add headers to indicate changes in ideas or emphasize important points. This makes your post quicker to scan.

  • Use lists. If you talk about more than three things, break them out into lists. Use bullets to delineate items of equal emphasis, such as a list of parts. Use numbers to show importance or a procedure that must be done in sequence, such as a “how-to” on fixing a faucet.

  • Add images. A picture can literally be worth a thousand words and helps attract the eye. If you can't take your own photos, buy them from stock photography sights such as iStockPhoto or ShutterStock. Don't forget to explain to the reader what they are seeing by either explaining it in text or including a caption.

A nicely formatted blog post denotes professionalism and conveys the message you want to send more easily. For more online strategy tips, please contact us.

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