Responsive design allows businesses to streamline their website so that it's more accessible to customers; prospective customers aren't going to spend an hour on your website, and it's crucial that they see the important information about your business before exiting your website.
When a prospective customer visits your website, you only have 8-15 seconds to impress them with your web design, and just a few minutes to explain why they should choose your business. They're not going to jump through hurdles to see your products or services, so it's imperative that the information is laid out in front of them.
makes this possible whether the customer is accessing your website from a smartphone, tablet, laptop, or desktop computer. A recent Business News Daily
article explains the immediacy of web design, and how responsive design can help:
“What must also be taken into account is the short attention span of most smartphone and other mobile device users. People want to see what they want to see and nothing else — and they want to see it quickly. Most of the time, hours of operation, a phone number or directions are what matters most, so the inclusion of comprehensive content is not a priority.”
With more and more people using smartphones and tablets, your business web site has to be accessible from mobile devices. And not just so that they can get their way around if they linger for an hour and wait for things to load. Your website has to be designed to load quickly on mobile devices, or else you'll lose the prospective customer's attention.
A key feature of responsive design is usability; users can access your websites from different devices and different screen resolutions. Responsive design
is also good for SEO, as the website is one single model, rather than multiple sites that each require link building or content optimisation.