When starting your own business, the first task in designing your company's brand is creating a captivating logo that will grace everything from business cards to your Twitter avatar. That's actually the best way to think of a logo, as a small image that controls how your business is perceived both locally and across the digital global marketplace. 

Given that your logo is essentially your company's face, it must resonate with your intended audience in both style and execution. If your audience is older or highbrow, classic and simple rule the day. Likewise, if your audience is a young demographic, you have a lot more leeway in the style department. Wild colours and compositions suddenly become options, as do font choices that could scare off someone older or more traditional. 

Whatever the style of your logo, you are never granted leeway on its design quality. If it appears pixilated when printed larger than a post-it note, any audience will make the split-second, subconscious judgment that your company is less reputable than one with all its design and marketing ducks in a row. 

A few key tips for any good logo:

  • If it contains text, that text must be legible at any size. You may want two versions of your logo - one with text and one without.

  • Even though logos are usually viewed at a distance or as minuscule gifs on a screen, they need to be created using vectors to ensure maximum versatility. In layman's terms, a vector image can be sized and resized for any purpose without losing image quality. That means your logo will look the same whether on a billboard, the side of a truck, or a centimetre tall on a business card.

  • The fewer colours used, the more simply your logo can be reproduced and the more easily it can be digested by a potential customer's eyes. A palette of one or two is ideal, but if your company specialises in Grateful Dead paraphernalia, I suppose you could use more.

Let Bendigo's design experts help you create the perfect logo for your company, appropriate in both style and substance and created with impeccable quality. Contact us, and take the first step toward a more attractive brand.

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If you follow parliament, you will know that there are about to be a number of changes to the Privacy Act.

These changes are designed to "tighten the screws" on the way businesses hold and handle customer information.

Most of the changes to the Privacy Act relate to credit reporting, however a lot of it applies directly to the way you do your online marketing.  

Have you ever done work on your laptop in a coffee shop? If you got up to do something, and someone stole your laptop, you may be held liable for all the personal information held on that laptop - So always try to be aware of the security of your equipment.

 Aaron briefing Design Experts Management on the Privacy Act amendments

Most importantly, customers can now "opt-out" of any contact with your company.  Customers have always been able to opt-out of a mailing list, but they can now opt-out of your entire database - it'll be like they never existed.

The first steps to compliance with the Act are to come up with a privacy policy and make sure your staff know what it is.  Once you've done that, it might be best to put that policy on your website (if you haven't already).  That way, your customers will know that you're on the level and they can do business with you with confidence. 

It might seem like a lot of work, but at the end of the day these rules are in place to protect and safeguard your right to privacy and to keep your personal details private.  So let's get up to date and make sure we are protecting our own privacy and the privacy of our clients.

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