Social media marketing is the ultimate online avenue for connecting with your target audience, gathering leads and sales, increasing website traffic and much, much more. 

The problem most small businesses and internet marketers face when running their social media marketing campaigns is their frustration with the amount of time it takes to see noticeable results. The truth is that social media marketing takes serious time, effort and a dedication to grow your audience before any noticeable results appear. 

If your brands social media strategy does not have each of the following elements, you may be need to take a step back and reconsider your strategy. 


Call to Action's Are Mandatory 
Sometimes an overlooked aspect of social media marketing, a call to action should be one of the first things you think about before embarking on any social media campaign. In terms of social media marketing, a call to action is designed to get followers and fans to, well, take action! The action could be something as simple as trying to get readers to share or like a Facebook post, or the goal could be to turn the reader into a lead or sale.

The point of this is to make sure nearly every one of your Facebook posts or Twitter tweets has some type of call to action within the message. Even something as simple as " Help us spread the word by sharing this post!" is way more powerful than just the message by itself. 


Rethink Your Content Strategy 
Many, many people familiar with online marketing have heard the adage content is king a million times, but the simple truth is that when it comes to social media marketing, your content can be grammatically flawless, but if it's boring, dull, and fails to strike some type of emotional chord with the audience, no one will care to share, like, or want to be a part of the message. 

A good way to rethink your social media content strategy is to examine a quote from Mari Smith, a social media marketing expert who said it best by stating, "Content is King but engagement is Queen, and she rules the house." This is 100 percent true. If a social media post is not engaging, it will not be shared and passed around the web. No one will think twice about whatever you just posted. The key to putting out stronger content through social media is to take a step back and make sure each post is engagement friendly. This can be done through wit, sarcasm, humor, emotion, and practically anything that meets the audience on a more personal level. 

Even though social media marketing can be fun, it's difficult to master.

Because it's a constantly evolving and time consuming process, feel free to contact us and find out how we can drastically improve your social media strategy today! 

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Twitter - www.twitter.com can be described as a ‘micro-blog’. 

Twitter is one of the more popular social media service available on the internet.  The main benefit I feel that Twitter provides is it allows you to link to individuals and networks that are interested in the same information that you are interested in.

Types of Twitter updates could include, your location, handy tips you have found online and asking questions you would like answered.

You will need to sign up and create a Twitter account before you can ‘Tweet”.  You can create a Twitter account for yourself, your business, your club etc. Once signed up, you can then update your status.  

Once you understand some of the more advanced tools Twitter has and use some of Twitter 3rd party websites you can really start to enhance your Twitter presence.

For example, you can automatically feed your Twitter status with information you have filtered off the web.  You can set up auto responders, you can be added to Twitter directories and even enhance your Twitter homepage with sexy graphics and keywords.

To maximise your Twitter presence I suggest you complete this Twitter Online Tutorial or http://bit.ly/Cp9a.  The cost is around AUD$40, but well worth it.

On the flip side, here is a comical look at Twitter - http://tinyurl.com/d32yf8 - it’s a classic!

Once you have completed the Tutorial you will be shown how to get full use out of Twitter.  Here are just a few of the Twitter Tools you’ll learn about.
 
www.mytweetspace.com  -  sex up your Twitter homepage
www.tweetlater.com  - auto response
www.twollo.com  - find and follow twitters
www.google.com/alerts  - filter news/blogs and set up feeds
www.bit.ly  – create small url
www.twitterfeed.com  – Set up RSS feeds to you twitter account
http://search.twitter.com/ - find people
www.twellow.com – Twitter Yellow Pages
www.dossy.org/twitter/karma/ - Manage your Twitter followers

At the time of writing this Design Experts BLOG I am sitting in the passenger seat driving with Kylie along the Hume Hwy returning from Sydney. My laptop is in my lap and my 3G Internet in full force. Currently in my Twitter account, I have 88 Twitter followers and I am following 71 other Twitters. Only time will tell if I set up my Twitter account correctly. You can see how successful my Twitter account has turned out by visiting http://twitter.com/timgentle
 
What I am focusing on is quality links, not just quantity; I am trying to link with other web designers and social media gurus from around the world.  I do fear however, that Twitter will turn out to be just another way we will receive SPAM if it is not managed correctly, but only time will tell.

Recently I presented on Social Media in Cairns, Australia to the Nuffield Scholarship Strategic Planning Conference.  They are interested in using tools like Twitter to tap into the younger Generation.

I wouldn’t call myself a Twitter junky; but it is hard to ignore. What I am hoping Twitter will do, is to drive more traffic to Design Experts website and help grow the business.  I have also benefitted from some of the tips I have received by following others Twitters.

Cheers

Tim Gentle
Managing Director
www.DesignExperts.com.au
Twitter Tutorial - http://bit.ly/Cp9a


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