Social media marketing is the ultimate online avenue for connecting with your target audience, gathering leads and sales, increasing website traffic and much, much more. 

The problem most small businesses and internet marketers face when running their social media marketing campaigns is their frustration with the amount of time it takes to see noticeable results. The truth is that social media marketing takes serious time, effort and a dedication to grow your audience before any noticeable results appear. 

If your brands social media strategy does not have each of the following elements, you may be need to take a step back and reconsider your strategy. 

Call to Action's Are Mandatory 
Sometimes an overlooked aspect of social media marketing, a call to action should be one of the first things you think about before embarking on any social media campaign. In terms of social media marketing, a call to action is designed to get followers and fans to, well, take action! The action could be something as simple as trying to get readers to share or like a Facebook post, or the goal could be to turn the reader into a lead or sale.

The point of this is to make sure nearly every one of your Facebook posts or Twitter tweets has some type of call to action within the message. Even something as simple as " Help us spread the word by sharing this post!" is way more powerful than just the message by itself. 

Rethink Your Content Strategy 
Many, many people familiar with online marketing have heard the adage content is king a million times, but the simple truth is that when it comes to social media marketing, your content can be grammatically flawless, but if it's boring, dull, and fails to strike some type of emotional chord with the audience, no one will care to share, like, or want to be a part of the message. 

A good way to rethink your social media content strategy is to examine a quote from Mari Smith, a social media marketing expert who said it best by stating, "Content is King but engagement is Queen, and she rules the house." This is 100 percent true. If a social media post is not engaging, it will not be shared and passed around the web. No one will think twice about whatever you just posted. The key to putting out stronger content through social media is to take a step back and make sure each post is engagement friendly. This can be done through wit, sarcasm, humor, emotion, and practically anything that meets the audience on a more personal level. 

Even though social media marketing can be fun, it's difficult to master.

Because it's a constantly evolving and time consuming process, feel free to contact us and find out how we can drastically improve your social media strategy today! 

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Social media management continues to evolve in the world of business to a point where personalisation becomes more and more personal every year. Because that personal connection with customers on social media is very important in today's world, it's going to mean dealing with people of varying personalities. How should you deal with these people of varying temperaments? You simply shouldn't lose your cool if you find some of them a problem.

Dealing with Inquisitive Customers

You may be already engaging prospective customers online and partaking in conversations. What happens, though, when you start getting an inundation of questions in your direct message box on places like Twitter? The best thing to do is to have those in charge of your social media contacts answer those questions as soon as possible. Even if it requires hiring more people, providing swift answers will be important to keep that sense of personalisation going without customer frustration. 

No question should ever be unanswered for more than a couple of days. And if it's asked directly on a Twitter or Facebook feed, you don't need to post a long answer.


Dealing with Negative Comments

Sooner or later, you're going to run across those with less than pleasant personalities. It may be a direct complaint about your business or just someone who wants to see how you'll react. Don't lose your cool in these situations and make sure you or your staff never say anything negative in response. Always provide constructive feedback to show you have the upper hand. As well, provide plenty of definitive evidence to back up your side if there's any accusations of something unfounded.

Analysing Who's Talking About Your Brand

Social media management apps like Hootsuite can help provide the analytics you need to see what people are talking about on social media in relation to your business. That personalisation of connecting with prospective customers should make these metrics show that people are talking about your brand more than ever. If any negative words are being used, you'll know what to do to fix it so more positive posts will happen in getting word out about your brand quality.

Integrate Your Website with Social Media

Make sure that you promote your website on social media so your conversions will go there to purchase a product. But remember to not overdo your salesmanship. In today's world where obvious promotion can turn off people who are more astute to such things, it's best to use a natural progression. Keep social media conversations going and find appropriate times to promote your business and website.

If you need someone to help you create a website with cutting-edge visual content as part of your social media management, look to Design Experts located in Bendigo, Victoria. Contact us and we'll show you our step by step process of web design, online marketing and workshops. We also help your website integrate perfectly with social media thanks to our partnering with Adobe's Business Catalyst.

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