If you run your own business, the chances are that you have to dip your toes into the marketing world. Marketing is a vast big world and getting noticed here is becoming increasingly difficult. We have rounded some tips and tricks for those who are just starting to know the journey.
Understand your customer
You need to know who you are dealing with and getting to know your target audience will go a long way to have an impact and them noticing the message. Get to know what the frequent messages that are asked by your customers learn about the most frequent comments. It does not matter if you want to go digital or just trying to spread leaflets; if the message is reaching the targeted audience, it is likely to create a more significant impact.
Reducing the words on your subject line can make a significant impact. Try not to tell a story but get the mail subject interesting enough to get the customer open the mail and follow the calls to action.
Digital marketing is important but do not ignore outdoor advertising such as billboards. Try choosing a striking image and a few keywords with a clear call to action to get noticed. Try working with an agency, it might go a little out of budget, but the positives outweigh the negatives.
Engage in social media
We live a world where social media always comes on top, and there is no getting away from it. It is the same when it comes to marketing, so try using it for your advantage. Start small as social media
can be an overwhelming experience, try opting for one or two platforms. Use photos and hashtags to get noticed.
SEO helps your webpage rank higher in the search engine result page. Use Google Adwords to help you see what people are looking for on the internet. Use these words to get yourself ranking higher and getting noticed as it is much easier to write about what you know and get traffic for the same.
Send a clear message
Do people know what you are selling? For you it is obvious, but for a potential customer, it is not. Make sure that people know about the services and products you offer. Have a clear message out there and also have easier ways for people to contact you, try making prices readily available on your leaflets, websites, etc.
A happy customer is the best tool for marketing as word of mouth is a great tool
. People trust recommendations from people. Try giving it your best and also staying consistent with the quality of your products or services. There is nothing worse than inconsistent service if the customer is sure that you will provide the same service every time they are likely to return and also tell others.